Marine Highway. Create Infinite Possibilities.

【 TAIWAN Hi  ｜ About Brand 】
"TAIWAN Hi" is a marine transportation brand created by the  Maritime and Port Bureau, MOTC. The brand establishes a benchmark for design introduction into the public transportation field through the four major implementation strategies: upgrading shipping services, optimizing port facilities, improving ferry efficiency, and promoting marine tourism, with the goal of creating a highly integrated, high-quality blue highway. 
It hopes to provide a high-quality and trustworthy image of the maritime passenger transportation environment!

【 TAIWAN Hi  ｜ Brand Naming 】
TAIWAN Hi 、 台灣的海 、 Tái-uán hái
From TAIWAN Hi (English), 海(Hai)(Chinese) to Tái-uán hái (Minnan dialect), through fun names that are easy to pronounce and remember, we can say hello to the ocean again, get to know Taiwan's ocean from a new perspective, and narrow the distance with the public in a fun way.

【 TAIWAN Hi  ｜ Brand Value 】

Hi EVERYONE: Say hello to the whole world
"Hi" is full of energy, confidence and friendliness. It is the most common English greeting when people meet, encounter and greet each other. It symbolizes that we greet other people, the ocean and the whole world with a positive, open and sharing attitude.

HIDEAWAY SEASCAPE: Various seascapes with different styles
Taiwan is surrounded by the sea and has many islands, creating a rich and varied ocean scenery. Green Island Sea, Penghu Sea, Kinmen Sea, Orchid Island Sea, etc., each seascape tells a different story, waiting for travelers to explore.

Hái IN TAIWANESE: The charm of the pronunciation of the sea
The pronunciation of "Hi" is the same as "Hai" in Mandarin and Taiwanese, and it is full of Taiwanese humanity. It symbolizes that the brand has stepped onto the international stage with its local charm. The more local, the more international.

Highway tourism: Integrates routes to facilitate tourism
Reintegrate the air routes and land transportation between the main island and outlying islands to make the connection between the sea and land transportation network more complete and convenient, add points to outlying island tourism and welcome the trend of international island hopping tourism.

Higher Value: Blue Settlement Industry Upgrade
"TAIWAN Hi" is a blue highway brand to encourage people to "know the sea", "go near the sea", and "go into the sea" to achieve sustainable and prosperous development of the ocean.